Webreference.com
Webreference.com has a tutorial called Search Engines:What they Are, How They
Work. It's full of Practical Suggestions. Visit these specific pages:
The Web Developer's Virtual Library
Web Developer Meta Tagging for Search
Engines tells you why you need to
use Meta tags on your pages. This page links you to a page from ERIN called HTML
Metadata for a nuts and bolts guide on formatting and using Meta tags.
Webmaster's Guide to Search Engines
The Webmaster's Guide to Search
Engines is the starting point for an excellent guide from
Danny Sullivan of Calafia Consulting. Find out how search engines find and rank Web pages and
what you can do to be found among the masses. Also, sign up here for the Search Engine Report
newsletter for changes to this site and search engine news.
Search Engine Features Chart outlines
the specifics for Alta Vista, Excite, HotBot, InfoSeek, Lycos, OpenText, and WebCrawler. This
page explains the factors affecting if and when a page is indexed, how a page is ranked, and
factors affecting how a page is listed on search engine results.
Search Engine Design Tips is a must read if you want the lowdown on the use of Meta tags including picking and positioning keywords.
Coping with Frames explains how
to set up pages with frames so search engines can catalog them.
How to Promote Your Business Web Page
The Internet News Bureau, can help you generate
media coverage. Your press release is distributed to over 1200 media professionals who have
subscribed to the Internet News Bureau.
The Art of Business Web Site Promotion from Jim
Rhodes offers an overview of the submission process, tells you how to prepare for the task, and
specifics on how to submit your details to the engines.
Search Engine Tutorial for Web Designers
The Search Engine Tutorial for Web Designers from Northern Webs
has a good collection of tips for Webmasters. Read about the Meta Medic, a freeware application
to help fine tune your Meta tags. A subscription based service called SET SIM PRO critiques
your Meta tags and text.
A Detailed Look discusses seven
of the major search engines and specifics on how they work.
HTML Design Notes outlines the nuts and bolts of developing Meta tags and explains why
you need a summary paragraph.
Miscellaneous Resources
META Tag Builder
from Vancouver Webpages has an online form which asks the basic questions regarding tag
creation. Fill in the blanks, and it returns to you the appropriate META tags.
Search Engine Tools
PositionAgent and RankThis are two tools which show you where you rank
in search engine results.
A
Standard for Robot Exclusion tells you how to prevent your pages from
being indexed. Use this when you don't want certain pages to be found by
the search engines.
